b) Cookies required when using the website (essential cookies)
We use session cookies on our websites which are required to use our websites. This includes cookies that enable us to recognize you while you are visiting the site during a single session. These session cookies contribute to safe use of our offering by, for instance, enabling you to use the online support functions.
Below is an overview of the cookies which we set on receiving your consent when you start using our website. An opt-out option is available for every explanation of the use. These are cookies which record user behavior on our website as well as cookies used for advertising purposes.
The use of tracking cookies enables us to analyze how you use our website and to make improvements. We can either collect anonymous usage statistics or use functions to recognize users returning to our website and thus allocate user processes to an internally assigned ID (pseudonym). This allows us to record access to our website and to analyze it systematically.
Specifically, we use the following tracking cookies:
- Compiling user statistics with etracker
Services of etracker GmbH based in Hamburg, Germany ( www.etracker.com) are used on this website to analyze utilization data. In this context, cookies are used to enable a statistical analysis of the utilization of this website by its users, and to display utilization-related content or advertising. etracker cookies do not include any information that would make it possible to identify a user.
The data generated is processed and stored on our behalf by etracker exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards. etracker has been tested and certified by an independent institute in this respect and has been awarded the ePrivacyseal data protection quality seal.
The data is processed on the basis of the legal provisions of Article 6(1)(f) (legitimate interests). Our objective as defined by the GDPR (legitimate interests) is to analyze the use of our website and regularly optimize our online offering, as well as our web appearance in order to make it more interesting to you as a user by means of the statistical reports acquired. Since the privacy of our visitors is very important to us, any data that may allow for a reference to an individual person, such as the IP address, login and device identifications, is anonymized or pseudonymized as quickly as possible. There is no other utilization, combination with other data of etracker or dissemination to third parties.
You may object to the above data processing at any time, as far as it is related to personal data:
You can find more information about data protection at etracker Privacy - etracker
- Creation of user statistics by SEW-EURODRIVE
In addition, we use our own internally developed tool to analyze the use of our website and to enable us to improve our website regularly. With the acquired statistical reports, we are able to improve our offering and make it more interesting for you as a user. During this process, we use an anonymization function. The legal basis for the creation of these analyses is Article 6(1)(f) GDPR (our legitimate interests). Within the scope of the analysis, cookies are saved on your end device. Information that has been collected in this manner is saved by us exclusively on our server in Germany.
Preventing company-related tracking so that we can also collect general data is possible if you object to tracking using the tool of SEW-EURODRIVE at the following www.sew.be. If you do not want any type of analysis during use via your end device, object to tracking with the SEW-EURODRIVE tool here.
(2) Use of third-party cookies for advertising purposes
Specifically, the following cookies are used for advertising purposes:
- Use of Google ads
We use the service of Google Ads (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) to draw attention on external websites to our attractive products by using advertising tools (so-called Google adverts). These advertising tools are delivered by Google by means of so-called "ad servers." Ad server cookies that allow for the analysis of performance parameters are used in this process, e.g. ad impressions, clicks and conversations. This allows us to determine how successful individual advertising measures are in relation to the data of the advertising campaigns. If you access our website via a Google ad, Google Ads will save a cookie on your end device. These cookies usually become invalid after 30 days and are not intended to identify you personally. With this cookie, the following analysis values are usually saved:
• Unique cookie ID
• Number of ad impressions per placement (frequency)
• Last impression (relevant to post-view conversions)
• Opt-out information (marking that the user no longer wants to be addressed)
These cookies allow Google to recognize your internet browser. If a user visits certain pages of a website of an Google Ads customer and the cookie that has been saved on his end device has not expired, Google and the customer can detect that the user has clicked the advertisement and was forwarded to this site. Each Google Ads customer is assigned a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. In the above advertising measures, our company does not collect or process any personal data itself. We are only provided with statistical analyses by Google. These analyses allow us to identify which of the deployed advertising measures are particularly effective. We do not receive any further data from the deployment of advertising measures, and, in particular, we are not able to identify users based on this information. The legal basis for processing your data is consent as in Article 6(1)(a) GDPR.
Your browser automatically establishes a direct connection to the Google server based on the marketing tools deployed. You can also find more information on these cookies in Google’s policy: https://business.safety.google/adscookies/.
SEW-EURODRIVE is joint controller of the processing of your personal data (art. 26 AVG) when the Google Ads cookies are activated. Google and SEW-EURODRIVE signed a joint controllership agreement, available at https://business.safety.google/adscontrollerterms/. In this agreement, it was established that every controller, that is Google and SEW-EURODRIVE, will attend the data subject requests concerning the part of the processing for which they are respectively responsible. Google’s privacy notice, with all information concerning your personal data’s processing by Google, is available at: https://policies.google.com/privacy.
Please note that Google may process data outside of the area of the European Union, such as the United States of America. Google and SEW-EURODRIVE use, as a sufficient warranty tool for these transfers in terms of article 46 GDPR, the Standard Contractual Clauses set out by the European Commission (“SCC’s). The SCC’s are an integral part of the Google Ads Data Processing Terms. Furthermore, in these Data Processing Terms supplementary measures for the safety of your data and protection of your rights pursuant to the GDPR are provided for (https://privacy.google.com/businesses/processorterms/).
Google receives the information that you have visited the corresponding page of our website or have clicked one of our advertisements by including tracking tools. If you are registered with a Google service, Google can allocate the visit to your account. Even if you have not registered with Google or are not logged in, it is possible that the provider finds out and saves your IP address. With the company's remarketing technology, users who have already visited our website and online services and shown interest in our products will have displayed further related advertisements on other websites in the Google Partners network. You can find more information about data protection here: http://www.google.com/intl/de/policies/privacy/ and https://services.google.com/sitestats/de.html
If, after your consent to marketing cookies on our website, you no longer wish to have advertising displayed that is targeted to your interests in the future, you can deactivate cookies in your browser, opt-out of these cookies through the cookie preference center on our website and/or inform Google about this by going to the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you may object to Google retargeting by visiting the website of the Network Advertising Initiative (NAI): http://optout.networkadvertising.org.
Embedded third-party services
a) Embedded YouTube videos on our website
On individual websites we have embedded YouTube videos that are saved at http://www.youtube.com and can be played back directly on our website. These videos are included in the "extended data protection mode”. The data below is only transmitted when you play back the videos. We cannot influence this data transmission.
By playing back the embedded videos, YouTube receives the information that you have accessed the corresponding page on our website, and it is furthermore possible that other data is transmitted to YouTube of which we have no knowledge. This will occur regardless of whether YouTube has provided a user account through which you have logged in or if no user account exists. If you are logged into YouTube, your data will be directly allocated to your account. If you do not want this allocation to your profile with YouTube, you must log out before you activate the button. YouTube saves your data as utilization profiles and uses it for the purposes of advertisements, market research and/or the needs-compliant design of its website. Such an analysis can be carried out (even for users that are not logged in) especially for providing needs-compliant advertisements and to inform other YouTube users about your activities on our website. You have the right to object to the creation of these user profiles. Such requests must be addressed to YouTube.
Google Ireland Ltd. (Youtube) uses, as a sufficient warranty tool for these transfers in terms of article 46 GDPR, the Standard Contractual Clauses set out by the European Commission (“SCC’s). The SCC’s are an integral part of the Google Controller-Controller Data Processing Terms. Furthermore, in this Addendum supplementary measures for the safety of your data and protection of your rights pursuant to the GDPR are provided for (https://policies.google.com/privacy?hl=en-GB/).
b) Google Maps
This page uses the Google Maps service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
It is necessary to store your IP address in order to use the functions of Google Maps. This information is normally sent to a Google server in the US and stored there. The provider of this page cannot influence this data transmission. If you are logged into your Google account, Google can merge the user data with other data and assign it to your account.
SEW-EURODRIVE is together with Google Maps joint controller of the processing of your personal data (art. 26 AVG). Google and SEW-EURODRIVE signed a joint controllership agreement, available at https://business.safety.google/adscontrollerterms/. In this agreement, it was established that every controller, that is Google and SEW-EURODRIVE, will attend the data subject requests concerning the part of the processing for which they are respectively responsible. Google’s privacy notice, with all information concerning your personal data’s processing by Google, is available at: https://policies.google.com/privacy.
Google uses, as a sufficient warranty tool for these transfers in terms of article 46 GDPR, the Standard Contractual Clauses set out by the European Commission (“SCC’s). The SCC’s are an integral part of the Google Controller-Controller Data Processing Terms. Furthermore, in this Addendum supplementary measures for the safety of your data and protection of your rights pursuant to the GDPR are provided for ( https://privacy.google.com/businesses/gdprcontrollerterms/).
Google Maps is used in the interest of providing an attractive online offering and helping to easily find the locations given on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.
To find out more about how your user data is processed, see the Google data protection declaration: https://www.google.de/intl/de/policies/privacy/.
7 SEW-EURODRIVE profiles on social networks
a) Facebook fan page
For the information services offered here, we use the technical platform and services of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland. We wish to inform you that use of our Facebook page at https://www.facebook.com/sew.antriebstechnik and its functions takes place under your own responsibility. This applies, in particular, to the use of interactive functions (e.g. Comment, Share, Rate).
When you visit our Facebook page, Facebook records, among other things, your IP address as well as additional information which is found on your PC in the form of cookies. This information is used to supply us as the provider of the Facebook pages with statistical information about the use of our Facebook page (so-called Facebook “insights”).
The data collected in this context is processed by Facebook Ltd. and may be transmitted to countries outside the European Union, in particular the US..
Facebook uses, as a sufficient warranty tool for these transfers in terms of article 46 GDPR, the Standard Contractual Clauses set out by the European Commission (“SCC’s). The SCC’s are an integral part of the Facebook EU Data Transfer Addendum. Furthermore, in this Addendum supplementary measures for the safety of your data and protection of your rights pursuant to the GDPR are provided for ( https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/legal/terms/data_security_terms).
Facebook describes which information it receives and how it uses it in general terms in its Data Policy. They also provide information about how to contact Facebook and how to change your advertising settings. The Data Policy is available at: https://www.facebook.com/about/privacy/.
In addition to this, we as the provider of the information service only collect and process the data from your use of our service which you provide and which requires interaction. For example, if you ask a question which we can only answer by e-mail, we will save your information in accordance with our General Data Protection Principles, as described in our Data Protection Declaration. The legal basis for processing your data on the fan page is Article 6(1)(f) GDPR (legitimate interests).
You can contact either us or Facebook to exercise your rights as the data subject. If a party is not responsible for providing a reply, or must receive information from the other party, we or Facebook will forward the query to the relevant other party. Please contact Facebook directly for any queries concerning the setting up of your profile, the processing of your data when using the website and insights (see above for the link). If you have any questions regarding how we process your interaction with us on this site, please do not hesitate to contact us at firstname.lastname@example.org .
If you have any questions regarding our information offering, please do not hesitate to contact us by using the above contact details. The concept underlying the offer is available at https://www.facebook.com/sew.antriebstechnik. For more information on Facebook and other social networks, and how you can protect your data, see www.youngdata.de.
b) Other sites on social media platforms
We also maintain sites on other so-called social media platforms. We also have sites with the following providers: